Inside the world’s first Instagram photobook | Art and design | The Guardian

Social media continues to explode with photography, with an average of 60m photos posted every day on Instagram (that’s nearly 700 per second). Now, four years since its inception, Instagram has given birth to the first printed book of art photography. Out of the Phone is a new collection of exclusively mobile photography, all submitted on the site using the hashtag #outofthephone.

Pierre Legovic, who masterminded the project, says: “I had this ‘best of mobile’ photobook idea for a while. A few years ago, I created the Emotion Daily blog to show off pictures I liked and support emerging talent. Then I came up with the idea of a publishing house dedicated entirely to mobile photography – a way to extract instant art from the overwhelming digital flow.”

Seven weeks ago, he posted a shout-out for submissions that read: “1 hashtag/10 days/100 photographs”. Legovic was keen to collate the best Instagram images of 2014, but only wanted to give people a short amount of time to instinctively decide on their favourites. “I liked the idea of building a book in weeks, but covering a year of observation,” he says.

Out of the Phone. Pear tarts, Melbourne, Australia. @outofthephone

vía Inside the world’s first Instagram photobook | Art and design | The Guardian.